Corporate Identity & Branding, Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories

• Netherlands
• Rise of Corporate Identity, Dutch Modernism, Mid Century Modernism

Wim Crouwel and the Stedelijk Museum

Crouwel was the successor to Willem Sandberg who used an avant-garde approach in his work, utilising torn-paper montage, mixing of sans serif and old Egyptian typefaces and often off-center positioning. Crouwel steered away from this artistic approach and implemented a cohesive design system and a strong identity that emulated the corporate identity boom of the 1950s and 60s.

Advertising Design, Design Archive Feature, Members Only Content

• Germany
• Mid Century Modernism

A New Visual Aesthetic. Hermann Rastorfer and the advertising for Volkswagen

Rastorfer transformed the advertising of Volkswagen and his work contrasted with that of the previously commissioned designers. It reiterates the importance of finding a designer who can transform your vision and adverting and how the significance of consistent messaging across advertisements, contributes to the creation of a memorable campaign 

Design Archive Feature, Ephemera

Collecting Graphic Design History and Design Reviewed

Graphic design continues to be documented and an increase in individualised documentation and curated social media accounts are furthering our knowledge of design from a worldwide historic standpoint. I would not feel complete without the collected design that spans the shelves of my archive. It’s my identity, my passion and my hobby.