Part of the Looking and Seeing collection by Kurt Rowland
Design Archive Feature, Members Only Content, Poster Design
A brief summary of a poster designer’s tasks from the late 1930s. I have illustrated the article with a selection of scanned posters from Cooper’s book.
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Design Archive Feature, Members Only Content, Poster Design, Regional Histories
Juan Carlos Distéfano is an Argentinian artist, designer and teacher. He designed a range of posters, programmes brochures and book covers alongside Juan Andralis, Humberto Rivas and Roberto Alvarado for the Instituto di Tella, Buenos Aires.
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Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
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