Design Archive Feature, Members Only Content, Movements

Manifestos on Kinetic Art

Kinetic art refers to art the depends on movement for its desired effect and is closely related to op art. Upon scanning a few of the inner inserts from the Kinetics exhibition catalogue from the Hayward Gallery, London, 1970, I came across these five small manifestos on kinetic art.

Advertising Design, Design Archive Feature, Members Only Content

• Germany
• Mid Century Modernism

Advertising the Beetle. Volkswagen Advertising in the 1950s

Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.

Design Archive Feature, Advertising Design, Designer Profiles, Members Only Content, Regional Histories

• Japan
• Japanese Modernism

Yusaku Kamekura and his Design for Nikon

Nikon commissioned Yusaku Kamekura to design numerous posters, packaging designs and advertisements for Nikon. He used abstract forms, an impactful use of colours, along with his skilful reduction of messaging.