Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories

• France
• Mid Century Modernism

Frank René Testemale’s IBM Advertising in France by Alexandre Alexandre, 1964

IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.

Book Reviews & Press Releases

To Have and To Hold: A visual collection of paper bag ephemera from a bygone era

To Have and To Hold, contains hundreds of bag designs collected during over half a century. The book is a must-buy for anyone interested in ephemera, the history of design or British high street history.

Design Archive Feature, Members Only Content, Poster Design, Regional Histories

• Switzerland
• International Typographic Style (Swiss Style)

The selected poster designs for the Swiss Posters of 1960 award

The Best Swiss Posters Award was an annual competition, judged by a Swiss Jury. They selected a range of posters, showcasing a range of poster styles from completely typographic designs such as the work of Robert Büchler, to the illustrated posters of Donald Brun.