Neue Werbung, Vol 17, No 03, March 1970

Contents:
DAHW
Noted for you
Advertising shapes consumer habits
With momentum into the third decade of our Republic
New books
What do you think about this question?
The political poster of the Soviet Union
Fashionable glamour offered with sophistication
Standardized design?
Level increased, yet still not sufficient
Best title of 1969
Interim report (student projects for the 3rd Central Performance Exhibition)
Models for paper machine construction
Design of standardized letterheads

‘Cover design by Joachim Thamm, Leipzig, chose a watercolor style for this title, befitting the occasion of “International Women’s Day,” and together with the festive typographic solution, found a title composition that may seem unusual to the reader of “neue werbung,” but no less graphically appealing.’

Details

Joachim Thamm
Neue Werbung
Neue Werbung was an East German advertising trade journal published in Berlin from the 1950s, covering the theory and practice of socialist advertising design.

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Neue Werbung, Vol 17, No 03, March 1970. Cover design by Joachim Thamm
Neue Werbung, Vol 17, No 03, March 1970. Cover design by Joachim Thamm
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