Neue Werbung, Vol 17, No 04, April 1970

Content:
Lenin’s Ideas in the ROSTA Windows
Lenin’s Words Fully Confirmed Today
Choosing Means and Methods Responsibly
Assortment Policy as the Starting Point for Advertising Planning
V. I. Lenin – Letters in 10 Volumes
In Overview, Review, and Section
Lenin’s 100th Birthday in Polish Posters
Exhibition Design for the 3rd Central Trade Fair in Rostock 1969
Posters from the OBUV
In Honor of Lenin
Partners of Medical Progress
Experiences – Conceptualizing, Designing, and Placing Export Advertisements
Bridge Between Graphic Design and the Printing Industry

‘With this design, Helmut Wengler of Berlin aims to express the unity of politics and economics. “I want to oppose the views of convergence theory, which attempts to deny the class-based nature of the process of the technological and scientific revolution,” he told us, referring to a quote from Lenin: “Capitalism will be finally defeated by socialism creating a new, far higher level of labor productivity.”‘

Details

Helmut Wengler
Neue Werbung
Neue Werbung was an East German advertising trade journal published in Berlin from the 1950s, covering the theory and practice of socialist advertising design.

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Neue Werbung, Vol 17, No 04, April 1970. Cover design by Helmut Wengler
Neue Werbung, Vol 17, No 04, April 1970. Cover design by Helmut Wengler
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