Neue Werbung, Vol 17, No 09, September 1970

Content:
Making Comprehensive Use of the Law of Time’s Economics
Training and Further Education at DEWAG Advertising
XI. DEWAG Advertising Quality Competition
Festival of Millions
A Representative Picture Book
Wolf Kniejski (Head of a Master Department)
AKA ELECTRIC – Trademark and the Concept of Quality
Construction Manager Günter Krause
The Anatomy of Agricultural Machinery
The Advertising Photograph and Its Technical
Productivity Through Partnership
Value Words When Actions Relate to Them (Hannes Bauer, Architect)
Conversation About a Stepchild (Direct Advertising)
A Quarter Century (Dietz Publishing House, Berlin)
On the System of Sales Communication of Socialist Commodity Producers (Continued and Concluded)
“Those were my most successful years” (Marianne König, Department Head)

‘Graphic designer Herbert Grohmann created a motif for this occasion that can be used in several variations: as an adhesive stamp, a slide for insertion in cinemas, a linking element in conjunction with editorial contributions, and for the cover design of this issue.’

Details

Herbert Grohmann
Neue Werbung
Neue Werbung was an East German advertising trade journal published in Berlin from the 1950s, covering the theory and practice of socialist advertising design.

Linked Information

Neue Werbung, Vol 17, No 09, September 1970. Cover design by Herbert Grohmann
Neue Werbung, Vol 17, No 09, September 1970. Cover design by Herbert Grohmann
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