‘Ray Baker’s Newtext is more than a well designed, strikingly legible typeface. It tops these attributes in a very important way: Newtext is a major space saver. Baker’s search for a space-saving device has uncovered a rarely used feature in typesetting — vertical economy, better known as minus leading.’
Design Archive Feature, Members Only Content, Poster Design, Regional Histories
The best poster designs from Die besten Plakate des Jahres 1956 with a translated foreword by Jakob Rudolf Welti. Featuring the work of Herbert Leupin, Carl B. Graf, Carlo Vivarelli and Emil Ruder.
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Design Archive Feature, Magazines & Publishing, Members Only Content, Regional Histories
Industrial design was an American design magazine featuring furniture, ceramics, housewares, appliances, automobiles, buildings, radios, projectors, televisions, and many other objects designed for the postwar middle class. First published in the 1950s by Charles Whitney with Alvin Lustig as art director.
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Advertising Design, Design Archive Feature
Theo Häussler's commercial art is distinguished by its clear and disciplined form and its distinct advertising message.
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