Nippon Life Insurance – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989

Part of a 23 Book Set including books on:
① Mazda
② Daiei
③ Sekisui Heim
④ Koiwai Dairy Products
⑤ Asics
⑥ Matsuya
⑦ Mitsui’s Rehouse
⑧ Kenwood
⑨ Bridgestone
⑩ Kirin Beer
⑪ Tokio Marine
⑫ NTT
⑬ INAX
⑭ Toray
⑮ Yamato
⑯ Setagaya Shinkin Bank
⑰ Zojirushi
⑱ Sumitomo Bank
⑲ Nippon Life Insurance
⑳ Symbolic design message
㉑ Design system control
㉒ Key item kaleidoscope
㉓ PAOS design for PAOS

Details

  • Format Book
  • Designer/s PAOS
  • Year 1989
  • Client/Publisher PAOS BOOKS
  • Size 235mm x 315mm
PAOS
PAOS (Progressive Artists Open System) are a Japanese design studio. Motoo Nakanishi founded them and they became recognised as on of Japan's leading agencies specialising in corporate identity (CI) design and consulting. Their work was philosophy-driven and centred around flexible identity systems and solutions. The studio's most recognised design projects include the Visual Identity Systems of Asics, Mazda, Kenwood, Bridgestone and Kirin Beer. Explore related designers working in Japanese corporate identity. See also Rise of Corporate Identity and Japanese graphic design history.

Linked Information

Nippon Life Insurance – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989
Nippon Life Insurance – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989
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