Piet Zwart

NKF: Piet Zwart’s Avant-Garde Catalog for Standard Cables, 1927–1928, Letterform Archive, 2024

‘Widely regarded as the most important Dutch designer of the last century, Piet Zwart helped rewrite the rules of modern typography. His best-known work, an 80-page catalog for the electrical cable manufacturer Nederlandse Kabelfabriek Delft (NKF), is a remarkable case study in visual communication: combining razor-sharp photos, playful type compositions, expressive montages, and bold fields of color to transform the humble cable into a subject for experimental graphic design.’

Details

  • Format Book
  • Designer/s Piet Zwart
  • Year 2024
  • Client/Publisher Letterform Archive
Piet Zwart
Piet Zwart was a Dutch designer, photographer, and typographer and was heavily influenced by Russian Constructivism and the Dutch De Stijl movement. After studying at the School of Applied Arts, Amsterdam he worked as a graphic designer. From 1923, Zwart produced advertising materials for the cable manufacturer NKF and later for the Dutch Post Office (PTT), developing a typographic language that used diagonal composition, asymmetric layouts, contrasting type sizes, and photomontage in ways that were radical by the standards of the period. Zwart also designed the Film series of publications in the early 1930s, combining avant-garde typography with photographic imagery in support of the Dutch film culture movement. Explore related designers including Paul Schuitema and Jan Tschichold. See also De Stijl, Dutch Modernism, and Dutch graphic design history.

Linked Information

NKF: Piet Zwart’s Avant-Garde Catalog for Standard Cables, 1927–1928, Letterform Archive, 2024
NKF: Piet Zwart’s Avant-Garde Catalog for Standard Cables, 1927–1928, Letterform Archive, 2024
More graphic design artefacts
More graphic design history articles
Documenting the Arts and Crafts Movement

Magazines & Publishing, Members Only Content, Movements

Documenting the Arts and Crafts Movement

The Arts and Crafts movement, in particular its graphic design output is less documented than Art Nouveau and was primarily associated with Britain. Where Art Nouveau spread through international exhibitions and a shared decorative vocabulary that translated easily across posters, magazines and architecture, Arts and Crafts was rooted in British guilds, workshops and societies rather […]

Read Article
Illustrating Sound: George Giusti and Command Records

Design Archive Feature, Illustration, Members Only Content, Regional Histories

Illustrating Sound: George Giusti and Command Records

George Giusti designed around forty releases for Command, complementing the work of other designers like Josef Albers, S. Neil Fujita, Rudolph de Harak, and Charles E. Murphy.

Read Article
Designers and Books Series – Martin Lorenz

Designer Interview

Designers and Books Series – Martin Lorenz

Marin Lorenz has had an amazing career, designing for clients such as ESPN and Nike, teaching at some of Europe's leading design schools and publishing books, such as Flexible Visual Sytems, documenting his research and approach to design practice.

Read Article