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Content includes:
Novum Education – Ravensbourne College of Art & Design by John Halas
Campaigns – Kriminalpolizei by Dieter Urban
Visionary Graphics by Franciszek Starowieyski by Alexandre Alexandre
Adverting in Mans Magazines by Herb Flemming
Novum Basis Report by Georg Bernhard
Posternovum by Kiert Weidemann
Bags or Images? by Peter Frank

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Novum Gebrauchsgraphik, 01, 1980
Novum Gebrauchsgraphik, 01, 1980
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
Armin Hofmann's publicity for the Stadttheater Basel. The client, in this case, the Municipal Theater of Basel, refused to listen to narrow-minded critics, in spite of the fact that as a state-subsidized enterprise it is accountable to public opinion.

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His distinctive style echoes the artistic expressions of fellow Italian designers Giovanni Pintori and Erberto Carboni. Tovaglia's mastery in taking concepts and translating them into visually compelling narratives is evident in this selection of advertisements I have scanned from Gebrauchsgraphik, 10, 1955.

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The dedication of Gebrauchsgraphiks editors and publishers significantly influenced the spread and impact of graphic design, documenting countless designers who might otherwise have been forgotten over the last century since its first issue hit newsstands. Design magazines play a crucial role in supporting the design profession and remain vital resources for designers and historians alike.
Theo Häussler's commercial art is distinguished by its clear and disciplined form and its distinct advertising message.