Novum Gebrauchsgraphik, 06, 1980

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Content includes:
25th Exhibition Type Directors Club New York by Olaf Leu
Capsugel by Dieter Urban
Mario Lovergine by Hans-Christian Besemer
Systematic Surface Design by Tobias Christoph
Erich Paulmichl by Ottmar Odty Uhlig
The American Men’s Magazine PENTHOUSE by Lanny Sommese
René Gruau by Alexandre Alexandre

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Novum Gebrauchsgraphik, 6, 1980
Novum Gebrauchsgraphik, 6, 1980
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Joseph Binder established his studio, Wiener Graphik, in Vienna. One of the first clients was the City of Vienna’s Music and Theater Festival, followed by many other posters and logos for clients in Austria and beyond.
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.
In Rau's case, the combination of graphic design and photo produces a particularly positive result, since he uses the photo not so much as an object of representation but rather as a suggestive means of expression.
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.