Advertising Design, Regional Histories
The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.
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Book Reviews & Press Releases, Corporate Identity & Branding
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.
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Design Archive Feature, Designer Profiles, Illustration, Members Only Content
"Heart: Anatomy, Function, and Diseases" (Dell, 1962), by Rudolf Hoffmann and illustrated by George Giusti, demonstrates how illustrations effectively convey complex and emotional topics whilst providing valuable information.
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