Advertising Design, Design Archive Feature, Members Only Content
Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.
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Design Archive Feature, Members Only Content
German printer's plates from the early 1900s revealing how commercial graphic design shifted from Jugendstil ornament to modern identity design.
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Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
These advertisements marked a move away from the illustrated American ads of glamour and American life, and instead used modernist principles and illustrated animals and characters to have a friendlier, more distinctive style of communication.
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