Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories

• Italy
• Rise of Corporate Identity, Italian Modernism

Giovanni Pintori and his definitive visual language for Olivetti

Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.

Advertising Design, Design Archive Feature, Members Only Content

• Germany
• Mid Century Modernism

Oskar Reiner’s, Automotive Publicity by Carl Heussner, 1962

Oskar Reiner advertisements for Opel distinguish themselves by clarity and visually appealing conception.

Designer Interview

Designers and Books Series – Mark Bloom

Mark Bloom has designs for globally recognised brands, produces some of the finest, most accessible modern typefaces and heads up Mash Creative and CoType Foundry. His type foundry has always been a port of call for our studio's brand projects and he continues to develop these, each with a fantastic print specimen.