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Graphic Design History from Design Reviewed
Giovanni Pintori

Olivetti Divisumma 24, international advertisement, 1959

Found on the back of Graphis 102, 1962

Details

  • Format Printed advertisement
  • Designer/s Giovanni Pintori
  • Year 1959
  • Client/Publisher Olivetti
  • Size 235mm x 300mm
Giovanni Pintori
Giovanni Pintori (1912–1999) was an Italian graphic designer best known for his work for Olivetti, where he played a key role in shaping the company's visual identity. Pintori joined Olivetti’s advertising department in 1936 and became the company’s Art Director in 1950. He developed a distinctive style that used bold colours, and abstract forms. Conveying complex ideas with simplicity and elegance. Explore related designers including Max Huber, Walter Ballmer, and Bruno Munari. See also Italian Modernism, Italian graphic design history, and 1950s graphic design history.

Linked Information

Olivetti Divisumma 24, international advertisement, 1959. Designed by Giovanni Pintori.
Olivetti Divisumma 24, international advertisement, 1959. Designed by Giovanni Pintori.
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