Otl Aicher

Otl Aicher’s Isny, How a German town defied the postcard mentality, Place Press, 2017

Book Design: dn&co

(Preface) German designer Otl Aicher is best known for branding Lufthansa, the 1972 Munich Olympics and founding the influential Ulm School. His work for Isny im Allgäu pushed the boundaries of how a small town could represent itself through design. Otl Aicher’s idea for Isny was to create something unlike any other in the region: no typical colour photography of mountains, cows and farmhouses. In fact, no colour at all. He called it the “antithesis of the postcard mentality.” With stops at the Ulm School and Aicher’s former studio in Rotis, this book delves into how this Alpine town shed photography of its postcard-perfect landscapes in favour of presenting itself through a modernist ideal: stark, reductive and entirely black and white.

Details

  • Format Book
  • Designer/s Otl Aicher
  • Year 2017
  • Client/Publisher Place Press
  • Size 165mm x 240mm
Otl Aicher
Otl Aicher studied at the Akademie der Bildenden Künste in Munich before returning to Ulm. Here, he had his graphic art studio from 1948 to 1955. He was co-founder of the Hochschule für Gestaltung in Ulm in 1949, and continued his association with that institution as a lecturer. He is best known for the design of the 1972 Summer Olympics in Munich with his team and for his design of pictogram systems. Explore related designers including Josef Müller-Brockmann and Rolf Müller. See also Bauhaus, German graphic design history, and 1960s graphic design history.

Linked Information

Otl Aicher’s Isny, How a German town defied the postcard mentality, Place Press, 2017
Otl Aicher’s Isny, How a German town defied the postcard mentality, Place Press, 2017
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