
Book Design: dn&co
(Preface) German designer Otl Aicher is best known for branding Lufthansa, the 1972 Munich Olympics and founding the influential Ulm School. His work for Isny im Allgäu pushed the boundaries of how a small town could represent itself through design. Otl Aicher’s idea for Isny was to create something unlike any other in the region: no typical colour photography of mountains, cows and farmhouses. In fact, no colour at all. He called it the “antithesis of the postcard mentality.” With stops at the Ulm School and Aicher’s former studio in Rotis, this book delves into how this Alpine town shed photography of its postcard-perfect landscapes in favour of presenting itself through a modernist ideal: stark, reductive and entirely black and white.

From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Advertising Design, Design Archive Feature, Members Only Content
Oskar Reiner advertisements for Opel distinguish themselves by clarity and visually appealing conception.
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Design Archive Feature, Members Only Content
Westvaco Inspirations was founded in 1925 by the West Virginia Pulp and Paper Company. Bradbury Thompson’s produced approximately sixty issues, experimenting with typography, photography, and illustrations.
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Magazines & Publishing, Members Only Content, Movements
The Arts and Crafts movement, in particular its graphic design output is less documented than Art Nouveau and was primarily associated with Britain. Where Art Nouveau spread through international exhibitions and a shared decorative vocabulary that translated easily across posters, magazines and architecture, Arts and Crafts was rooted in British guilds, workshops and societies rather […]
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