By Gavin Ambrose (Author) and Paul Harris (Author)
‘While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.’
Advertising Design, Design Archive Feature, Members Only Content
Perusing an issue of Der Druckspiegel from 1962, I found these fantastic examples of Swiss Design, produced for the University Ball at the University in St. Gallen, Switzerland, in 1961. The advertising matter included posters, newspaper advertisements, cinema slides, invitation cards and a booklet.
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Design Archive Feature, Members Only Content, Regional Histories, Studios & Collectives
In my previous article about the design work produced for Insituto di Tella, I touched upon the artists Juan Carlos Distéfano, Ruben Fontana and Juan Andralis. After further research, I found a suite of other designs they had produced, including exhibition posters, concert programmes and record sleeves.
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Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
Following on from my previous article on publicity design from 1957-58, an additional annual from 1959-60 showcases another year of great advertising and design from Italy.
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