Paul Rand

Paul Rand: Conversations With Students, Princeton Architectural Press, 2008

by Michael Kroeger
‘As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designscharacterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand’s last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand’s words and thoughts on varied topics ranging from design philosophy to design education.’

Details

  • Format Book
  • Year 2008
  • Client/Publisher Princeton Architectural Press
  • Size 142mm x 206mm
Paul Rand is one of the most famous American graphic designers. He studied in the 1930s at Pratt Institute, Parsons School of Design, and the Art Students League. He worked in media promotion, book design, advertising design and corporate identity design. His identity design included logos for IBM, Westinghouse, UPS, and ABC television. Explore the Design Reviewed archive to discover artefacts designed by Paul Rand. The American Modernism collection captures the movement he helped bring to international prominence, while the United States archive reflects the commercial design culture he transformed. Browse the 1950s and 1960s decade pages to find work from his most prolific period, or explore the book format collection.

Linked Information

Paul Rand: Conversations With Students,Princeton Architectural Press, 2008
Paul Rand: Conversations With Students, Princeton Architectural Press, 2008
As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design.
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