Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.
How design can transcend the logics, structures, and subjectivities of capitalism: a framework, theoretical grounding, and practical principles. A new book published by MIT Press written by Matthew Wizinsky.
I have known Rob for over a decade and I have been a huge admirer of his work. He specialises in reverse gilded glass sign making, typographic murals and traditional sign-writing.
