Design Archive Feature, Members Only Content

• Germany
• Art Nouveau and Jugendstil

Ornament and Identity: German Commercial Graphics from the 1900s

German printer's plates from the early 1900s revealing how commercial graphic design shifted from Jugendstil ornament to modern identity design.

Members Only Content

Navigating Public Spaces and the Principles of Good Design

Just like people, cities are complex systems. Planners and designers play a key role in making them function smoothly through well-designed signage systems and visual identities. These elements must not clutter the environment but instead serve to inform, direct, and warn the public effectively.  

Advertising Design, Design Archive Feature, Members Only Content

• Germany
• Mid Century Modernism

Advertising the Beetle. Volkswagen Advertising in the 1950s

Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.