Publimondial 75, 1956

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Content includes:
Financial Advertising and its Relation To Display Advertising, by Pierre Boisacq
Afterthoughts on Monte-Carlo, by Guy Brun
The « Precision Tool » Of Advertising, by Pierre Rophé, President Of The Advertising Publishers’ Federation
Trade Calendars Produced by Enschede En Zonen, Holland
Centenary Publication of a French Soda Manufacturer Setzke
The Year’s Advertising of Gumaelius, Stockholm
Selection: A Digest Of World News in the Field of Advertising and The Graphic Arts, by Mostyn Mowbray

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Publimondial 75, 1956. Cover design by Guy Georget
Publimondial 75, 1956. Cover design by Guy Georget
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Members Content

The best poster designs from Die besten Plakate des Jahres 1957 with a translated foreword by Walter Kern. Featuring the work of J. Müller-Brockmann, Gottlieb Soland, Mary Vieira and Celestino Piatti.
A country is never dead so long as it has an art. Austria is a proof of this maxim. Its liveliness since the war is liveliness which has displayed itself in the arts to a remarkable extent : it deserves the world's admiration and respect.
Armin Hofmann's publicity for the Stadttheater Basel. The client, in this case, the Municipal Theater of Basel, refused to listen to narrow-minded critics, in spite of the fact that as a state-subsidized enterprise it is accountable to public opinion.
"Rudy is one of the unsung pioneers of American mid-century modernist graphic design. He had a unique and definitive point of view that was really never celebrated. This may have been attributed to his strict adherence to the formal principles of modernism and the International Typographic Style."