Book Reviews & Press Releases

Flexible Visual Systems By Dr. Martin Lorenz

Flexible Visual Systems is the design manual for contemporary visual identities. It teaches you a variety of approaches on how to design flexible systems, adjustable to any aesthetic or project in need of an identifiable visual language.

Advertising Design, Design Archive Feature, Members Only Content

• Switzerland
• International Typographic Style (Swiss Style)

Advertising a University Ball at St. Gallen, Switzerland, 1961

Perusing an issue of Der Druckspiegel from 1962, I found these fantastic examples of Swiss Design, produced for the University Ball at the University in St. Gallen, Switzerland, in 1961. The advertising matter included posters, newspaper advertisements, cinema slides, invitation cards and a booklet. 

Design Archive Feature, Designer Profiles, Members Only Content

• America
• Mid Century Modernism

Bob Salpeter – A Man of Ideas, Humour and Extensive Work

Bob Salpeter was trained by Paul Rand at IBM and educated in New York, at the School of Visual Arts and the School of Industrial Art. Salpeter went on to build an extensive and impressive career working with clients such as the American Museum of Natural History, the World Golf Hall of Fame, the American Cancer Society, Scott Printing and IBM.