‘We encounter signs and emblems everywhere in our daily lives. In a world that is swamped with information they are fast becoming ever more important. We meet impressive symbols in our private and professional lives, in public buildings, companies, cultural institutions and above all in the streets. They tell us at a glance with whom or what we are concerned, and they are meant to be recognized immediately and associated with some product or idea. As advertising means they help in shaping the image of a product.
Most signs and emblems are understood and thus applicable in all countries. Overcoming language barriers, they serve international communication. In compiling this volume, the authors have had this fact in mind. About 1,800 examples will provide inspiration to graphic artists and other users in developing and realizing their own ideas.’