‘Information provided by signs is the key to rapid orientation in an increasingly technical environment. Signs need no interpreter. This is why they are fast becoming the international language of advertising, transport and public institutions. Leading designers have created signs for every conceivable purpose. This volume presents a representative selection of more than 3,000 examples offering valuable suggestions to anyone on the lookout for creative new ideas.’
Contents in brief: What is a Sign? – Symbols, Emblems and Signals. Basic Forms – Trade Marks. Testing Public Response to a Trade Mark – Standardized Signs – Pictographs – Orientation systems.
Movements, Advertising Design, Design Archive Feature, Members Only Content
Art Deco graphic design history: its Paris origins, key pioneers Cassandre, Carlu and McKnight Kauffer, and how the style evolved across Britain, Germany, Italy, Spain and the US.
Read Article
Helmut Schmid Typography explores the typographer’s oeuvre in its entirety. The book’s generous design allows each image to breathe, and the accompanying texts narrate Schmid’s life and career in an informative and pleasant manner.
Read Article
Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
His distinctive style echoes the artistic expressions of fellow Italian designers Giovanni Pintori and Erberto Carboni. Tovaglia's mastery in taking concepts and translating them into visually compelling narratives is evident in this selection of advertisements I have scanned from Gebrauchsgraphik, 10, 1955 and Graphik – Werbung + Formgebung, 07, 1955.
Read Article