From the graphic design archive:
From the graphic design archive:
Design Archive Feature, Advertising Design, Designer Profiles, Members Only Content, Regional Histories
Nikon commissioned Yusaku Kamekura to design numerous posters, packaging designs and advertisements for Nikon. He used abstract forms, an impactful use of colours, along with his skilful reduction of messaging.
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Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.
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Movements, Design Archive Feature, Members Only Content
Art Nouveau spread through magazine covers across Europe, from the German Jugend to the Czech Typografia, and regional variations shaped the movement's visual style in print.
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