Society of Industrial Artists, 32, April 1953

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Society of Industrial Artists, 32, April 1953
Society of Industrial Artists, 32, April 1953
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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Last month (March 2022), I spoke to over fifty Graphic Design undergraduates about the archive and my passion for design history, after which the students had full access to items in the collection and participated in discourse amongst their peers and lecturers. As part of their critical studies unit, the students will be producing essays and content related to the impact, history and aesthetics of selected artefacts.
Simon Dixon is the co-founder of DixonBaxi and has been at the forefront of exceptional design from the start of his carreer. This year, DixonBaxi, celebrated twenty years in business, and their team of forty work with clients such as WWE, MAX, Premier League, Channel 4 and Netflix.

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The advertising agency played a crucial role in shaping consumer culture by acting as a bridge between businesses and the media and was stated to have started in the mid-19th century.

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Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.