With original Covering Letter dated 1965
Corporate Identity & Branding, Design Archive Feature, Members Only Content, Typography & Type Design
Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.
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Design Archive Feature, Design Education, Members Only Content, Regional Histories, Typography & Type Design
The August 1964 issue highlights the Typography class at the Pratt Institute in New York, a relatively new course at the time. Pratt, one of the most renowned art schools in the United States, had departments for graphic design, painting, art education, industrial design, and applied graphics in the 1960s. The typography course combined theoretical lectures with practical workshops, aimed at students beginning their journey into the discipline.
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Advertising Design, Design Archive Feature, Members Only Content, Studios & Collectives
The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.
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