‘A unique, entertaining, and educational tour through the most basic unit of human communication: type. This book, a perennial seller since 1993, draws in the reader with its beautiful design and layout, making liberal use of more than 200 illustrations and photographs. The author explains in everyday layman’s terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. This edition is revised and updated to include new chapters on Web typography and other forms of online text display.’
From the graphic design archive:
From the graphic design archive:
Advertising Design, Design Archive Feature, Designer Profiles, Members Only Content
A 1925 article on Karl Schulpig, originally in German and published in Archiv für Buchgewerbe und Gebrauchsgraphik, March 1925.
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"Rudy is one of the unsung pioneers of American mid-century modernist graphic design. He had a unique and definitive point of view that was really never celebrated. This may have been attributed to his strict adherence to the formal principles of modernism and the International Typographic Style."
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Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
Following on from my previous article on publicity design from 1957-58, an additional annual from 1959-60 showcases another year of great advertising and design from Italy.
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