From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories, Studios & Collectives
The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
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The book "Modern Man In The Making" (1939), is a fantastic example of Neurath's work. The book uses Isotype's principles with text to illustrate complex societal issues like globalisation and war's impact on economies, prioritising visual recognition through symbols to aid in memorability—a philosophy that remains paramount in design today.
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Corporate Identity & Branding, Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
The typographic designs produced for the National Theatre by Ken Briggs are not only iconic and depict the Swiss typographic style of the time, but remain a key example of the creation of a cohesive brand style.
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