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Graphic Design History from Design Reviewed
Alan Fletcher

The Art of Looking Sideways, Phaidon, 2007

Design: Alan Fletcher

‘The art of looking sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination.’

Details

  • Format Book
  • Designer/s Alan Fletcher
  • Year 2007
  • Client/Publisher Phaidon
  • Size 220mm x 250mm
Alan Fletcher
Alan Fletcher was born in Kenya and studied at the Central School of Arts & Crafts, continuing at the Royal College of Art and Design of Yale University. He was a designer for Fortune, in New York, in 1958 and joined Forbes and Gill in 1962 (the Fletcher/Forbes/Gill studio became Crosby/Fletcher/Forbes between 1965 and 1972). He was also a founding partner of Pentagram in 1972. The British Modernism section captures the movement he helped shape, while the United Kingdom archive reflects the broader design culture he worked within for much of his career. Browse the 1960s and 1970s decade pages to find work from the height of his influence.

Linked Information

The Art of Looking Sideways, Phaidon, 2007
The Art of Looking Sideways, Phaidon, 2007
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Design, Council of Industrial Design, 139, July 1960

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Design, Council of Industrial Design, 139, July 1960

  • Format: Magazine
  • Designer/s: Alan Fletcher
  • Year: 1960
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Graphis 092, 1960

From the graphic design archive:

Graphis 092, 1960

  • Format: Magazine
  • Designer/s: Alan Fletcher
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Graphis 119, 1965

From the graphic design archive:

Graphis 119, 1965

  • Format: Magazine
  • Designer/s: Fletcher/Forbes/Gill
  • Year: 1965
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Beware Wet Paint: Designs by Alan Fletcher, Phaidon, 2004

From the graphic design archive:

Beware Wet Paint: Designs by Alan Fletcher, Phaidon, 2004

  • Format: Book
  • Designer/s: Alan Fletcher
  • Year: 2004
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