

19: New Trademarks and Monograms 新案商標・モノグラム集


From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Corporate Identity & Branding, Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
The typographic designs produced for the National Theatre by Ken Briggs are not only iconic and depict the Swiss typographic style of the time, but remain a key example of the creation of a cohesive brand style.
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Design Archive Feature, Illustration, Members Only Content, Regional Histories
A while back, I bought a set of around 14 French travel guides produced by Shell that came in a leather pouch, each bearing the signature ‘D. Hamot.’ Determining the designer's full name proved to be a challenge. Their aesthetic could reflect the shifting design trends of the late 1960s.
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Advertising Design, Design Archive Feature, Members Only Content
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.
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