Paul Rand

The Gothic Cathedral, Otto von Simson, 1964

This essay seeks to understand Gothic architecture as an image, more precisely, as the representation of supernatural reality. To those who designed the cathedrals, as to their contemporaries who worshipped in them, this symbolic aspect or function of sacred architecture overshadowed all others.

Details

  • Format Book
  • Designer/s Paul Rand
  • Year 1964
  • Client/Publisher Harper & Row
  • Size 140mm x 210mm
Paul Rand
Paul Rand is one of the most famous American graphic designers. He studied in the 1930s at Pratt Institute, Parsons School of Design, and the Art Students League. He worked in media promotion, book design, advertising design and corporate identity design. His identity design included logos for IBM, Westinghouse, UPS, and ABC television. Explore the Design Reviewed archive to discover artefacts designed by Paul Rand. The American Modernism collection captures the movement he helped bring to international prominence, while the United States archive reflects the commercial design culture he transformed. Browse the 1950s and 1960s decade pages to find work from his most prolific period, or explore the book format collection.

Linked Information

The Gothic Cathedral, Otto von Simson, 1964. Cover design by Paul Rand
The Gothic Cathedral, Otto von Simson, 1964. Cover design by Paul Rand
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