Edited by Museum für Gestaltung Zürich, Bettina Richter
16,5 x 24 cm, 6 ½ x 9 ½ in
96 pages, 120 illustrations
paperback
2015, 978-3-03778-477-8, German/English
“Gestures and facial expressions are our foremost non-linguistic means of interpersonal communication. It is thus no coincidence that the face and hand are also popular motifs in visual communication. The history of posters is particularly rich in variations on the hand. In consumer posters and billboards, a hand presents desirable products or demonstrates how certain items are used. But the hand can also take the form of a symbolically charged gesture in the political poster: as fist held high, admonishing pointer finger, or violent paw. In cultural posters, the hand then becomes the emblem of the creative and artistic individual. Just as versatile as the rhetoric of the hand are its diverse uses as a design element. Photographic, illustrative and abstract graphic images add up to a small cultural history of the hand as an eloquent conveyor of messages.” Lars Müller Publishers
Design Archive Feature, Illustration, Members Only Content, Regional Histories
Command Records was founded by Enoch Light in 1959, their record sleeves can be distinguished by their bold, illustrated, and abstract cover designs, created by a range of designers.
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Design Archive Feature, Magazines & Publishing, Members Only Content, Regional Histories
Interiors was an American magazine published by Whitney Publications, New York and ran from 1940. Before being relaunched as Interiors, the magazine was originally called The Upholsterer which ran from 1888 until 1940.
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Corporate Identity & Branding, Design Archive Feature, Members Only Content, Typography & Type Design
Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.
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