Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
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Design Archive Feature, Illustration, Members Only Content, Regional Histories
Like the other Cartoguides I have collected from Shell, these artefacts follow a consistent format. These were the first printed editions in the Cartoguides series and were published between 1958 and 1960. Each cover design was illustrated by French graphic artist, Jean Colin
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Design Archive Feature, Members Only Content
German printer's plates from the early 1900s revealing how commercial graphic design shifted from Jugendstil ornament to modern identity design.
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