By Sean Hall (Author)
‘Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature, our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory.Divided into 75 key semiotic concepts, each short section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking.’
Advertising Design, Design Archive Feature, Members Only Content, Studios & Collectives
Gerstner, Gredinger + Kutter's advertisments for Merkur and the problem of ideographs, with a translated article by Masaru Katzumie from Graphic Design 15, April 1964
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The most comprehensive account of ghost signs ever published, focusing on London’s hand-painted relics of advertising past
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Design Archive Feature, Ephemera, Members Only Content, Regional Histories
Beyond being mere artefacts of design, these examples of Japanese Ephemera show the dynamic changes Japan was undergoing during this period. The design output of this era not only served commercial purposes but also became a powerful medium for expressing these societal shifts.
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