Ivan ChermayeffTom Geismar

TM: Trademarks designed by Chermayeff & Geismar, Lars Müller Publishers, 2000

‘”TM” collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.’ (ThePrintArkive)

Details

  • Format Book
  • Designer/s Chermayeff & Geismar
  • Year 2000
  • Client/Publisher Lars Müller Publishers
  • Size 225mm x 225mm
Chermayeff & Geismar
Chermayeff & Geismar Are influential American graphic design studio specialising in corporate identity, branding, and logo design for cultural and commercial institutions. Explore related designers including Ivan Chermayeff and Paul Rand. See also Rise of Corporate Identity and 1960s graphic design history.
Ivan Chermayeff, born in London in 1932, held numerous prestigious positions throughout his career. He served as president of the AIGA and was a member of both the Yale Committee on Art and Architecture and the Harvard University Board of Overseers Committee on Visual and Environmental Studies. For 20 years, he was a trustee of the Museum of Modern Art (MoMA). Chermayeff also sat on the Board of Directors for the International Design Conference in Aspen (IDCA), the Board of Trustees for the New School for Social Research, and was a National Trustee of the Smithsonian Institution. Additionally, he was a member of the Alliance Graphique Internationale (AGI). Explore related designers including Massimo Vignelli and Paul Rand. See also American Modernism, American graphic design history, and Rise of Corporate Identity.
Tom Geismar is one of the founding partners of Chermayeff & Geismar and a pioneer of American graphic design. Geismar has designed more than a hundred corporate identity programs for clients including Xerox, Chase Manhattan Bank, Gemini Consulting, PBS, Univision, Rockefeller Center and Mobil Oil. Explore related designers including Tibor Kalman and Seymour Chwast. See also Postmodernism and 1980s graphic design history.

Linked Information

TM: Trademarks designed by Chermayeff & Geismar, Lars Müller Publishers, 2000
TM: Trademarks designed by Chermayeff & Geismar, Lars Müller Publishers, 2000
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