![Toray – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/Toray-–-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-jpg.webp "Toray – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 1")
Part of a 23 Book Set including books on:
① Mazda
② Daiei
③ Sekisui Heim
④ Koiwai Dairy Products
⑤ Asics
⑥ Matsuya
⑦ Mitsui’s Rehouse
⑧ Kenwood
⑨ Bridgestone
⑩ Kirin Beer
⑪ Tokio Marine
⑫ NTT
⑬ INAX
⑭ Toray
⑮ Yamato
⑯ Setagaya Shinkin Bank
⑰ Zojirushi
⑱ Sumitomo Bank
⑲ Nippon Life Insurance
⑳ Symbolic design message
㉑ Design system control
㉒ Key item kaleidoscope
㉓ PAOS design for PAOS
![Symbolic design message – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/Symbolic-design-message-–-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-1024x1024.jpg "Symbolic design message – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 2")
From the graphic design archive:
![Design system control – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/Design-system-control-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-1-1-1024x1024.jpg "Design system control - PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 3")
From the graphic design archive:
![Matsuya – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/Matsuya-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-1024x1024.jpg "Matsuya - PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 4")
From the graphic design archive:
![Tokio Marine – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/2023/08/Tokio-Marine-–-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-1024x1024.jpg "Tokio Marine – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989 5")
From the graphic design archive:
Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Dick Elffers, had been the chosen designer for the printed matter of the Holland Festival for much of the festival's years, he used a painterly style for his work with the festival between 1954 and 1965 and later a more abstract style between 1969 and 1972. As well as publicity design, Elffers was commissioned to design the summer stamps to promote the Holland Festival in 1972.
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Book Reviews & Press Releases, Regional Histories
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Design Archive Feature, Members Only Content, Movements, Regional Histories
Japanese modern design was heavily influenced by European art movements, particularly modernism and the Bauhaus school. As Japan's advertising industry expanded, it increasingly drew from Western culture, especially television and film, resulting in designs that were eclectic, vibrant, and infused with modernist energy.
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