Preface / Paul Rand
Introduction / Paul Rand; Translated by: Masaru Katsumi
Japanese coat of arms
The flow of the times
The utility of the mark
A record of 700 selected items from the approximately 3,000 trademarks collected by Yusaku Kamekura. The first edition was published in 1955, and this book is an expanded and popular edition.
Includes the work of: Walter Bergman / Paul Rand / Herbert Roybin / Bruno Munari / Andre Masson / Herbert Buyer / George Nelson / Isamu Noguchi / Jan Tschichold / Raymond Lowie / Leo Leoni / Paul Clay / Sole・ Bus / Yusaku Kamekura / Hiroshi Ohashi / Tadashi Ohashi / Ryuichi Yamashiro / Hiromu Hara / Takashi Kono / Shichiro Imatake / Sori Yanagi / Fumio Yamana / Yoshio Hayakawa and others