Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories

• France
• Mid Century Modernism

Frank René Testemale’s IBM Advertising in France by Alexandre Alexandre, 1964

IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.

Corporate Identity & Branding, Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories

• United Kingdom
• British Modernism

Ken Briggs and his iconic designs for the National Theatre

The typographic designs produced for the National Theatre by Ken Briggs are not only iconic and depict the Swiss typographic style of the time, but remain a key example of the creation of a cohesive brand style.

Members Only Content

Navigating Public Spaces and the Principles of Good Design

Just like people, cities are complex systems. Planners and designers play a key role in making them function smoothly through well-designed signage systems and visual identities. These elements must not clutter the environment but instead serve to inform, direct, and warn the public effectively.