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Published by Práce, publishing house and publisher ROH in Prague for the Printing Industry Association in Prague, Printing Industry in Bratislava and Trade Union of Consumers industry in Prague.
Chief editor: Stanislav Soucek.
Cover design by Stanislav Souček.

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Typografia, ročník 65, 05, 1962. Cover design by Stanislav Souček
Typografia, ročník 65, 05, 1962. Cover design by Stanislav Souček
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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A short essay and scanned advertising from Swiss Industrial Graphic Design. A rare book focused on effective industrial promotion authored by Hans Neuburg. The design of the book is credited to Hans Neuburg and Walter Bangerter.
Every year the 20 best posters are selected in Germany and once more brought to the attention of the public. We do not publish all the twenty posters today; instead we add some which failed to be distinguished and which nevertheless are distinguished.

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Advances in production and 1950s chewing gum marketing. From Wrigley's iconic "Spearman" ads to Hiroshi Ohchi's designs for Harris Chewing Gum.

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.