Published by the Polygraphic Research Institute, a specialized publishing and publishing center.
Chief editor: Ing. Vladimir Drbohlav.
Editor: PhDr. Bojka Benešová.
Graphic design of the cover and graphic editing (excluding advertisements) by Jiří Rathouský.
Prepared for printing by František Fantyš.
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories
Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.
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Advertising Design, Design Archive Feature, Members Only Content
Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
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Last month (March 2022), I spoke to over fifty Graphic Design undergraduates about the archive and my passion for design history, after which the students had full access to items in the collection and participated in discourse amongst their peers and lecturers. As part of their critical studies unit, the students will be producing essays and content related to the impact, history and aesthetics of selected artefacts.
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