Jiří Rathouský - Czech Graphic Designer

Typografia, ročník 72, 3, 1969

Information

Published by the Viskumny Institute polygraphically, the union publishing center.
Redakind board: Karel Wick (chairman), Jozef Hrazdil (vice-chairman),
Editor-in-Chief: Ing. Vladimir Drbohlar.
Editor: Dr. Boyka Benešova.
Graphic design of the cover by Ivan Soukup.
Graphic editing (excluding advertisements) by Jiří Rathouský.

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Typografia, ročník 72, 3, 1969. Cover design by Jiří Rathouský
Typografia, ročník 72, 3, 1969. Cover design by Jiří Rathouský
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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.
The background of Kamekura's mark designs is his boldness in eliminating all the waste, combining simplification derived from Japanese traditional family crests and Western intellectual mechanics of formation with a sharp modern sense of composition.

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Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.

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The stamps for the 1970 editions were designed by Jan Slothouber and William Graatsma in collaboration with the Centre for Cubic Constructions (CCC) in Heerlen.  Every stamp displays a different corner point of the same block, highlighting eight distinct corner points, with four chosen for their unique identities.