

From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories, Studios & Collectives
The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
Read Article
Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Walter Ballmer was a Swiss graphic designer born in Liestal, Switzerland in 1923. He worked across various design disciplines including advertising design, packaging, typography and exhibition design.
Read Article
Advertising Design, Design Archive Feature, Members Only Content
Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
Read Article