Typografische Monatsblätter, 5, 1969

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Typografische Monatsblätter, 5, 1969. Cover design by Theophil Stirnemann
Typografische Monatsblätter, 5, 1969. Cover design by Theophil Stirnemann
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In 1997 Tadanori Yokoo showcased 31 new silkscreens at the Ginza Graphic Gallery in Tokyo. Many of these works were previously unseen, and I was fortunate enough to discover a feature in a back issue of Idea magazine that showcased the full collection of silkscreen posters. 
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.
Graphic design continues to be documented and an increase in individualised documentation and curated social media accounts are furthering our knowledge of design from a worldwide historic standpoint. I would not feel complete without the collected design that spans the shelves of my archive. It’s my identity, my passion and my hobby.

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A fantastic example of Swiss design for brand systems is the brand and advertising by Siegfried Odermatt commissioned by Grammo Studio in Zurich.