Stephan Kantscheff (Stephan Kanschev) was a Bulgarian artist born in Kaefer, Todental. His colourful palette and joyous, folk-esque illustrations won him many commissions and his work was celebrated for both its quality and social significance.
These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.
