Typographische Mitteilungen, 21. Jahrgang, Heft 8, August 1924

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Journal of the Educational Association of German Book Printers

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Typographische Mitteilungen, 21. Jahrgang, Heft 8, August 1924
Typographische Mitteilungen, 21. Jahrgang, Heft 8, August 1924
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Perusing an issue of Der Druckspiegel from 1962, I found these fantastic examples of Swiss Design, produced for the University Ball at the University in St. Gallen, Switzerland, in 1961. The advertising matter included posters, newspaper advertisements, cinema slides, invitation cards and a booklet. 
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Oldřich Hlavsa worked primarily in publication design and typography and played a major part in Czech graphic design history. He designed over 2000 book covers and published a series of his own books related to typography.
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.