Advertising Design, Design Archive Feature, Members Only Content

• Germany
• Mid Century Modernism

Advertising the Beetle. Volkswagen Advertising in the 1950s

Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.

Advertising Design, Design Archive Feature, Members Only Content

• Germany
• Mid Century Modernism

Sprengel, a Comparison of Advertisements from the 1950s

When perusing vintage publications, I often stumble upon forgotten or undocumented gems. In this article, I compare two remarkable advertisements designed for Sprengel Ltd byHerbert Zumpe and Karl Otto Goetz

Designer Interview

Designers and Books Series – Sébastien Hayez

I have been reproached for this, and I will surely be reproached again. I have also been reproached for reading more and more obscure works whose readership must be limited to a handful of specialists and a few hobbyists like myself. It’s a heavy passion or a passion that sucks.