Design Education

Graphic Design Books for Students Part 1

From time to time members of the Graphic Design History group and others have asked for a number of recommendations for books related to design history, theory and specific areas of graphic design. This is the first of a series of articles from educators, designers and archivists featuring book recommendations and resources.

Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories

• America
• American Modernism, Rise of Corporate Identity

The Mid Century Graphic Design of IBM

Many designers played an important role in IBM's graphic identity and implementation including Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.

Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories

• America, Switzerland
• International Typographic Style (Swiss Style)

Geigy Chemical Corporation, USA. An Example of Integrated Advertising by William B. McDonald

An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.