By Denise Gonzales Crisp (Author) and Meredith Davis (Series Editor)
This book frames typography as a system of interrelated concerns as much as it summarizes the traditional ‘craft’ that is the usual content of books on typography. Rather than reiterate an already documented set of rules that yield formulaic appropriateness, it describes the constantly shifting terrain of typography and provides ways of thinking about typographic relationships that adapt to content, contexts, and audiences.
Corporate Identity & Branding, Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Crouwel was the successor to Willem Sandberg who used an avant-garde approach in his work, utilising torn-paper montage, mixing of sans serif and old Egyptian typefaces and often off-center positioning. Crouwel steered away from this artistic approach and implemented a cohesive design system and a strong identity that emulated the corporate identity boom of the 1950s and 60s.
Read Article
Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Rudolph de Harak designed over 50 record covers for Westminster Records as well as designing covers for Columbia, Oxford and Circle record labels. His bright, geometric graphics can easily be distinguished and recognised.
Read Article
Design Archive Feature, Advertising Design, Members Only Content
Advances in production and 1950s chewing gum marketing. From Wrigley's iconic "Spearman" ads to Hiroshi Ohchi's designs for Harris Chewing Gum.
Read Article